In recent years, with the acceleration of China's urbanization process, urban commercial complexes with office, business, entertainment and other architectural functions have also blossomed everywhere in large and small cities in China. It is understood that as the inevitable outcome of urbanization in all countries in the world, urban commercial complexes not only carry the mission of alleviating the depletion of land resources in major cities, but also create more comfortable activity space for local residents. Especially in the business district, it provides an excellent place for the entertainment and consumption activities of the surrounding residents.
However, with the increase of urban commercial buildings and the prevalence of online shopping, the market competition has become increasingly fierce. Many commercial complexes that once had brilliant achievements have gone from bad to worse because they can't keep up with the development of the times. In this context, many operating units set their sights on overseas, and began to actively introduce foreign commercial space intelligence concepts, using Internet technology, outdoor advertising machine display terminals and other software and hardware terminal equipment to upgrade the service experience of commercial space, and achieved fruitful results in resource integration and operational efficiency improvement, which became a heavy weapon for relevant operating units to enhance their competitiveness.
According to Xunbao Juneng, a well-known manufacturer of outdoor LCD screens and a maker of outdoor commercial standards in China, the functional value of outdoor advertising machines, especially high-brightness outdoor advertising machines with touch screen function, is eye-catching, whether it is to serve settled businesses or consumers who come to shop and relax. Because the related products have powerful multimedia display and interactive functions, the operating unit can provide more value-added services for the settled merchants by using related equipment, such as business activity promotion and business address navigation, which can not only improve the income-generating ability of the operating unit, but also help the cooperative merchants to improve their customer acquisition ability and increase store sales.
For consumers, they can quickly obtain practical information such as business address and preferential activities through the outdoor advertising machine terminal, which is convenient for them to plan their shopping routes reasonably and save shopping time. In your spare time, you can watch video programs and even play games on the advertising machine to spend a good leisure time.
Especially during holidays, commercial space, as the main place for people's leisure consumption at present, will inevitably attract a large number of consumers to stay, which will lead to the overcrowding of the whole commercial space and even the surrounding areas. In order to ensure the comfort of the shopping environment, the management unit can also use the outdoor advertising machine display terminals distributed around the shopping mall space and in eye-catching indoor locations to guide consumers to rationally plan shopping routes in the form of playing safety reminders and displaying crowded distribution areas, so as to improve the shopping experience of shopping malls.
In addition, because urban commercial complexes are usually equipped with large parking lots, the intelligent parking lot guidance system based on outdoor highlight advertising machines can provide parking lot vacancy distribution, parking notice reminders, and even replace staff to complete parking fee collection, which not only provides customers with intelligent parking service experience, but also saves labor costs of operating units.
It is reported that it is precisely because of the great role of outdoor advertising machine display terminal in commercial space and other fields that it is sought after by many commercial space operators. It is worth mentioning that because commercial complexes in different cities have their own space design concepts and customer service concepts, in order to maximize the value of imported intelligent display systems, they usually tend to customize exclusive outdoor advertising machine display terminal solutions.
According to Ruiguan, as the "leader" of outdoor commercial display industry, most of the outdoor advertising machine projects undertaken by the company need to be customized according to the actual application of the cooperative units. Such as Shanghai Baoyan Mall, Hong Kong 1881 Shopping Center, Harbin International Trade City, etc., and with excellent product quality and excellent service quality, it has been widely recognized by partners.
Ruiguan believes that with the increasing commercial competition, not only commercial space, but also other industries such as hotels and scenic spots use outdoor advertising machine display terminals to build intelligent display terminal systems that fit their own service concepts, which is also of positive significance for improving the market competitiveness and operational capacity of relevant units. It can be seen that with the further development of the functional value of the display terminal of outdoor advertising machine in the future, related equipment will become more and more common in various industries and become an important role in facilitating people's work and life and invigorating local economy.
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