Since the reform and opening up, in just 40 years, China has jumped from the world's largest poor country to the world's second largest economy. The rapid economic development that has lasted for decades has greatly improved the living standards of our people and fully activated China's leisure tourism market. Relevant data show that in 2018, the number of domestic tourists in China reached 5.539 billion, an increase of 10.8% over the same period of last year; The number of outbound tourists from China reached 149.72 million, up by 14.7% over the same period of last year, ranking first in the world.
However, although the demand for leisure tourism services in China has continued to grow in recent years, the service quality of domestic parks and scenic spots has not been improved simultaneously. Up to now, there are still many parks and scenic spots with problems that affect the consumption experience, such as chaotic tourism order, incomplete service functions and low service quality. Especially on holidays, the swarming tourists often make the popular scenic spots crowded. Due to the shortcomings of supporting services, the service is not in place, which not only leaves a bad impression on tourists, but also easily leads to accidents if dense people are not diverted in time. Any unexpected events caused by this will most likely hit the reputation of the scenic spot, causing incalculable losses, and even seriously affect the development of local tourism.
Under the background of intensified competition in the current tourism market and more mature and rational consumers, many scenic spots management departments realize that introducing new technologies and services and upgrading existing supporting service facilities have become an important measure for park scenic spots to increase the attraction of tourists and improve the sightseeing experience of scenic spots, so they have increased their investment in order to improve the market competitiveness of scenic spots. In the process of upgrading the supporting facilities of parks and scenic spots, the intelligent sightseeing service display terminal based on outdoor lcd advertising machine has been favored by many parks and scenic spots management departments.
Ruiguan, a standard setter of outdoor display in China and a well-known manufacturer of outdoor LCD terminals in park scenic spots, said that the technology of outdoor advertising machines is very mature at present, and its role in enhancing the sightseeing experience in park scenic spots has been recognized by more and more park scenic spots, and it has become an important basic facility for relevant units to create star-rated services.
It is worth noting that at present, when introducing intelligent outdoor display terminal equipment in many parks and scenic spots in China, they usually choose personalized customized outdoor lcd advertising machine solutions according to local cultural customs, scenic features and other factors. Take Ruiguan as an example, many outdoor display terminal construction projects undertaken by the company at home and abroad, such as Sanya West Island Scenic Area, Dubai Scenic Area, Sichuan Liangshan Scenic Area, Beijing 798 Art Park, have all adopted customized service mode and achieved good application results.
It is reported that if personalized outdoor display terminals are used in park scenic spots, it can not only better reflect the theme characteristics of the scenic spots, but also perfectly replace labor, providing tourists with important scenic spot explanations, park navigation, scenic weather, tourist information, surrounding business information and other services in real time, so as to avoid that tourists cannot obtain key information of the scenic spots in time due to insufficient staff in the scenic spots and affect the sightseeing experience.
At the same time, tourists can also use the outdoor advertising machine system of park scenic spots to know the distribution of people in the scenic spots in real time, which is conducive to their reasonable arrangement of sightseeing routes and avoid affecting the sightseeing experience because of the crowded people in some scenic spots. The scenic spot management department can maintain a good sightseeing order in the scenic spot and let the tourists return with satisfaction!
Not only that, Ruiguan believes that with the integration of emerging intelligent technologies such as artificial intelligence, Internet of Things, and intelligent hardware, and the deep integration with outdoor display terminals, the outdoor terminal display system of park scenic spots based on outdoor advertising machine technology will become an important weapon for related scenic spots to create special services, creating more possibilities for enhancing the sightseeing experience, which makes people look forward to it.
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