What influence does outdoor advertising display machine screen bring to the city（A）

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With the acceleration of urbanization, sustained economic development and convenient traffic development, people's outdoor activities began to be frequent, and China's outdoor advertising industry has developed rapidly like mushrooms after rain. Outdoor advertising is more and more sought after by advertisers because of its constant audience radiation, low cost and efficient communication effect. It is in this huge market opportunity that outdoor media, television, newspapers, magazines and radio are tied for the fifth largest media. Of course, it has also made a large number of well-known domestic outdoor advertising machine manufacturers-Ruiguan is one of them. The appearance of outdoor advertising machines has not only become the fashion coat of the city, but also plays a very important role in communication in the city, and is one of the symbols of the economic development and cultural literacy of the city.
Ruiguan outdoor advertising machine settled in Melbourne municipal square, Australia

1. Cultural influence

In China, Beijing, Shanghai and other developed cities have always been the darlings of the advertising industry. The culture of "Beijing flavor" and "Shanghai style" are the humanistic themes of the two cities to create their own characteristics, and they are also the image themes of the two cities' external communication. Beijing is the political center and cultural gathering place of China. Excellent outdoor advertising machines can make the ancient capital exude a "Beijing flavor" that is suitable for the tolerance of the capital.

Beijing's outdoor advertising shows its tolerance in various regions. For example, Wangfujing and Xidan are bustling business districts, and outdoor advertising machines show fashion features, mostly consumer goods, such as cosmetics, fashion, watches and mobile phones. Zhongguancun in Haidian mainly focuses on IT industry, and this area is also a gathering place for colleges and universities. Therefore, advertisements for major computer brands, tablets, printers and other electronic products can be seen everywhere, and most of the advertisements are designed to pay equal attention to fashion appearance and colorful colors, and are integrated into the cultural characteristics of colleges and universities. Shanghai, which is a metropolis with developed economy, is a place where all rivers run into the sea and Chinese and western cultures meet.

Outdoor advertising machines in downtown Shanghai, major intersections and busy places, outdoor advertising and urban planning are natural and appropriate, and accompanying advertisements such as Bund, Chenghuang Temple, Nanjing Road and Sichuan North Road reflect each other, with different Chinese and foreign styles and characteristics, and they are very urban scenery. High-rise buildings in Pudong, alleys in the old west gate, garden houses around Hongqiao, etc., outdoor advertising machines that integrate the cultural characteristics and historical background of different regions can make each region reflect its own unique charm. Based on this, Ruiguan outdoor advertising machine has been strongly stationed in Beijing, Shanghai and other places.

Ruiguan outdoor advertising machine settled in Beijing Olympic Sports Center

(unfinished)

outdoor advertising display machine, outdoor advertising screen, advertising display screen

Rui Guan