Rui Guan

Seven advantages of outdoor lcd advertising machine with bus stop signs in the new digital era (B)

1 min read

((Continuing from the previous text))
Seven advantages of outdoor advertising machine for bus stop signs
1. The cost per thousand people is the lowest
The delivery rate of bus stop advertising machine is 78%, which is second only to TV and local newspapers, and it has great advantages in terms of the breadth of people. Compared with the cost of thousands of people, the advantage of low cost of bus stop advertising is very obvious and has good advertising benefits.
2. High compulsion
The advertisement audience of bus stop sign advertising machine is more compulsory and less disturbing.
Good repeated appeal
The users of transportation are mostly fixed people. For example, passengers who take buses to work are mostly people who take the same bus every day. According to the long-term research conducted by the Traffic Advertising Association in bus companies, it is found that the male and female passengers of the bus have seen the same traffic advertisement on average for 43 times and 34 times respectively in one month. Small floor space, saving resources.

3, audio-visual combination, the effect is better
Bus stop sign advertising machine advertising form voice stop advertising, LED display corporate image dynamic advertising have a good audio-visual impact, can achieve better advertising results.
4, strong public welfare, close the relationship between merchants and customers.
Public service advertisement of bus advertising machine can provide news broadcast, weather forecast and other functions, which can make consumers take the initiative to pay attention to the system, thus achieving better advertising effect; The system can provide the public with the arrival forecast service, which is convenient for the blind to take the bus, and at the same time, it can dilute the interest relationship between the merchants and consumers, and narrow the distance between them, so as to obtain the recognition of the merchants' goods by consumers.
5, advertising machine advertising information update quickly.
The scrolling screen advertisement can constantly change the advertising content during its broadcast, which can better adapt to the development and reform requirements of enterprises and realize the interests of customers.
6, good contact with local reality.
Taking local enterprises as the main customers, advertising machine advertisements can provide colorful and diverse advertising versions according to different audiences, regions and time periods, so as to avoid the audience's aversion to a single advertisement, be flexible in geographical selection, and spread in different regions in different languages, so as to increase the affinity of advertising machine advertisements and achieve good advertising results.
7. Good appeal.
The users of transportation are mostly fixed people. For example, passengers who take buses to work are mostly people who take the same bus every day. According to the long-term research conducted by the Traffic Advertising Association in bus companies, it is found that the male and female passengers of the bus have seen the same traffic advertisement on average for 43 times and 34 times respectively in one month. Small floor space, saving resources.
Summary: With the rapid development of highway network, public transportation has become the first choice for people to travel. With the steady increase of passenger flow in various lines of the city, tens of millions of people will focus on it every day. The advantages of bus stop sign advertising machine as an advertising carrier are increasingly prominent.


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