((Continuing from the previous text))
2. Urban impact
The influence of outdoor advertising machine on the city is determined by its own media environment characteristics, which mainly include geographical environment characteristics and human environment characteristics. Geographical environment refers to the objective location of outdoor advertising machines, such as buildings, municipal facilities, commercial environment, etc. Humanistic environment refers to the characteristics of local customs, living habits, laws and regulations, etc. It is precisely because of the media characteristics of outdoor media that outdoor advertising machines have a great influence on the urban environment around us. For example, street sign advertisements, signboard advertisements, window advertisements, car body advertisements, neon advertisements, electronic display screens, etc. around us, in various forms, cover buses, subways, commercial streets, parking lots, roadsides, office buildings, communities and other buildings, and outdoor advertisements can be seen everywhere in streets and alleys.
Ruiguan outdoor advertising machine settled in Hong Kong Hotel
3. Social impact
In the construction of city image, outdoor advertising machine can spread the latest product information and advanced life concept to people through written language and images, which not only enriches people's cultural life in form, but also subtly influences and leads people's life trend to a certain extent, adding people's artistic aesthetic taste.
Therefore, it plays an important role in economic development, consumption orientation, value orientation and urban culture. As a weather vane of urban development, it also reflects the spirit of the city as a whole, and the content and form of communication and reflection are a concentrated reflection of the current situation of the city's political culture and economic prosperity, which has great social significance. For example, on the streets of Frankfurt, there are many kinds of outdoor advertisements, which seem to be in the ocean of advertisements. There are many kinds of advertisements, but there is no sense of oppression, which gives tourists from afar rich visual enjoyment and embodies the cultural heritage of their Central European cities. Another example is Las Vegas, USA. The main economic base of the city is the entertainment and leisure industry, so outdoor advertising machines here often use lights to create an image of a world of light and shadow, which brings economic contributions to the whole city.
Ruiguan outdoor advertising machine settled in Jiangsu publicity column
Moreover, outdoor advertising shows the impression of individual characteristics such as ecology, nationality, region, commerce, popularity, etc. In turn, the unique urban background also provides rich creative resources and materials for outdoor advertising, and guides its creation, so that outdoor advertising has a broader space. Therefore, we can say that outdoor advertising and the city have always influenced each other. I believe that in the future, outdoor advertising will continue to play an important role in spreading urban culture, displaying urban image and publicizing urban characteristics with its unique use value, aesthetic value and cultural value.
Ruiguan outdoor advertising machine enters American gas station
From ancient times to the present, from the middle to the outside, outdoor advertising of outdoor advertising machine has been continuing and enduring on the historical stage from its appearance to modern times, spreading the advantages of the city and carrying the cultural connotation of the city. In the early days, outdoor advertising did not carry too much cultural ideas and spiritual inheritance, but with the development of society, outdoor advertising machine outdoor advertising showed the unique style of cities in a certain period with its own content and way of communication.
From ancient hawking, waving, lanterns, flags, to modern signs and neon lights, and then to the present intelligent trend, every step of outdoor advertising on the historical time axis implies people's psychological state, affects people's value orientation at that time, and reflects the social development level and humanistic style to a certain extent, vividly displays the city's posture, expression and form, and becomes an important carrier to record and show culture.
Of course, outdoor advertising can't be spread without outdoor advertising machine, which is a media of outdoor advertising. It needs not only beauty but also good quality. First, it can run normally under high temperature conditions. Secondly, it is waterproof and dustproof outdoors, and finally it can be seen in the sun. These are all conditions that outdoor advertising machine products should have. Ruiguan has solved the above problems perfectly, becoming one of the top ten outstanding brands in advertising machine industry and a new brand of outdoor advertising machine.
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