Rui Guan

Nowadays, many people feedback that the advertisements on outdoor advertising display machine screen are not creative, saying that they will not stop in front of outdoor advertising display machine screen. But today, some more creative outdoor advertisements in China have been sorted out. If they are these advertisements, won't you stop?

What kind of subway advertisement would you stop for?

"People's Square has 18 choices, but occasionally it still feels nowhere to go."

This sentence appeared in the passage of Shanghai People's Square subway station since last year. It is made up of 10 thousand detachable magnets (it can be called outdoor splicing screen or outdoor display screen), and it is 12 meters long. Each magnet is printed with a QR code, and there will be a note below-there are 10,000 loneliness in this city. Scan the tile to find the same one as you.

Netease News created this "loneliness". This is one of the plans of Netease News' brand promotion at the end of 2016. Netease News chose "loneliness" as its annual attitude and launched video advertisements and H5, but the most striking thing is that these 10,000 QR codes are spliced by subway advertisements.

Choosing loneliness as a key word not only resonates, but more importantly, it is conducive to sensationalism. In a proposal, the main audience of Netease News' brand communication at the end of this year is the Internet generation aged 20 to 30 in first-and second-tier cities. And "loneliness" is Netease News's insight into them. "Because of loneliness, we filled ourselves with information in 2016."

If such advertisements are displayed on outdoor advertising display machine screen, are they attractive, will they resonate with you, and will they stop you from watching?

The outdoor advertising display machine screen can't stop brushing the street.

I believe there are still many people who remember today's headline advertisement in March. No matter whether it is a "rude" picture or a "profound" copy, there is only one purpose, that is to tell you that "whatever you are doing today, you must read today's headline!" Today's headlines this time, hundreds of millions of advertisements have been placed, covering cities such as Beishangguangshen and Shenzhen. The total number of KVs has reached 150+, and it is known as "the advertisement with the most KVs in history". The owners of outdoor advertising display machine screens are overjoyed. After all, people still like this local tyrant.

Then a little information and others began to use outdoor advertising display machine screens to open the street-brushing mode, and the advertisements of a little information were more interactive. 

They mainly relied on asking questions to make contact people interact with outdoor advertising display machine screens, thus achieving the effect of spreading brands. One of them was "I'm not Pan Jinlian's theme is _ _", followed by filling in the blanks. I want to stop and fill in the blanks manually after reading it.

The above advertising feeling is that most domestic outdoor advertisements are still in the plane stage, while foreign outdoor advertisements are more inclined to interact with consumers from the characteristics of brands and products themselves, so they are more interactive and interesting. 

For Chinese, which is relatively implicit, there is still a long way to go to truly achieve open interaction. After all, China's advertising industry is later than foreign countries. 

This requires that when you choose an outdoor advertising display machine screen to advertise, you should choose Ruiguan outdoor touch integrated outdoor advertising display machine screen, so as to play an interactive role. Of course, creativity is the key factor to attract audience interaction.