Rui Guan

The birth of outdoor advertising display machine screen provides more abundant and diversified possibilities for outdoor media in marketing communication for brands.

More and more brands begin to use outdoor advertising machines and outdoor display screens for interactive marketing. Creativity and interaction are the key to the success of outdoor media, and a single poster form can no longer meet the requirements of consumers.

Outdoor advertising machines and outdoor display screens, as media representatives in the era of multimedia advertising, have both the characteristics and advantages of TV and other media, and they have more creative space and a broader three-dimensional space for interaction and communication with consumers in time and space, which can meet individual needs and have the concept of communication in the digital age.

Subway media

Advantages: the flow of people is concentrated and the advertising forms are diverse.

In recent years, China's rail transit has developed rapidly. Compared with the traditional outdoor display machine screen advertisements on the ground, the subway media is more competitive. Traditional outdoor advertisements are mostly based on print advertisements. In addition to print advertisements, subway advertisements also have all-round advertising forms such as radio advertisements, TV advertisements and newspaper advertisements, which can be described as a combination of traditional media advertising forms and new media advertising forms. The main display media of subway advertisements are outdoor advertising machines and outdoor display screens!

In China, subway advertising is a newly emerging advertising media, with flexible management and rapid development. The innovation of subway advertisement in content, form and trend will make it glow with vitality.

Airport media

Advantages: precision marketing, high-end.

Airport media is favored by the capital market. The characteristics of high-end and precise marketing, coupled with the huge business opportunities brought by the Olympic Games and the World Expo, are expected to become the "golden age" of airport media in the next few years.

Car LCD TV

Advantages: wide coverage, close to the people

With its broad coverage and good people-friendly characteristics, car TV has quickly become an important media in urban life circle, completely changing the fixed mode that people watch TV only at one time and one place.

In the future, outdoor media advertisements will be diversified and will be integrated into our lives, which also makes outdoor advertising machines and outdoor display screens an inseparable and important factor in outdoor media advertisements. The traditional outdoor advertising display machine screen will probably be replaced.