Rui Guan

With the continuous development of urbanization, advertising media emerge in an endless stream, from the earliest paper media to today's LED and LCD large display screens. This kind of advertising display form is no longer novel and its effect is no longer obvious. So how should an outdoor advertising machine manufacturer innovate its products? How can we design products that people like and accept?

Urbanization destroys traditional billboards.

In recent years, urbanization has developed rapidly, which has dealt a serious blow to some traditional forms of advertising. In recent years, Shenzhen, Guangzhou and other provinces and cities have vigorously rectified urbanization and removed a large number of illegal advertising signs. The main reason is that it is not conducive to the aesthetic appearance of urbanization. Most of them are distributed on traffic arteries or popular roofs, walls, billboards, lampposts, neon lights, signs and signs, with various forms. Some billboards are crumbling due to disrepair or corrosion of steel frames; Or the hanging lamp cloth is cracked and fluttered with the wind, which has great security risks. Most large and medium-sized billboards lack norms, vary in length and are strewn at random, which is very unsightly. These billboards are easy to set up, but difficult to remove.

Obviously, the traditional advertising signs can't meet the needs of urbanization, and it is inevitable that they will be eliminated, which is bound to impact the traditional billboards. When the traditional advertising forms don't work, it is bound that new advertising display forms will appear. "Outdoor advertising machine" has become the favor of a generation of advertisers, and its own image is in line with the needs of urbanization. However, with the continuous increase of outdoor advertising machine manufacturers, its disadvantages are gradually highlighted, and the shortcomings of appearance, quality and user experience are beginning to make the audience resent. So how will outdoor advertising machine manufacturers innovate in the next cloth? 　　

The road of innovation for outdoor advertising machine manufacturers

Considering the user's acceptance of advertising, outdoor advertising machine manufacturers have started another round of innovation. Touch interaction, touch interaction outdoor advertising machine comes out, which can make the audience really contact with advertisements and interact, indirectly reducing the user's resistance. Outdoor advertising machine manufacturers have made great efforts in this respect, especially Xunbao outdoor advertising machine manufacturer. In order to meet the needs of urbanization, the company has considered the aesthetic angle of the city in design, natural factors such as wind and rain in performance, and touch interaction in user experience to enhance the audience's acceptance of advertisements.