Floor stand wall mount window advertising display playing equipment hanging lcd touch screen
hanging screen-5
Price: 200
A comprehensive analysis of the price advantages of hanging advertising machines
I. The initial investment cost advantage is obvious
(1) The equipment structure is streamlined and saves costs
The hanging advertising machine adopts a simple design, eliminating the support base and reinforcement frame of the traditional floor-standing model, and only retains the core display module and suspension structure. Market data shows that the average selling price of a 32-inch hanging model is 3,800-4,500 yuan, while the price of a floor-standing model of the same specification is 4,800-5,800 yuan, with a price difference of up to 21%-28%. In the procurement of large-scale commercial projects, this price difference can reduce the overall procurement budget by 15%-20%.
(2) The installation and supporting costs are greatly reduced
The hanging installation does not require ground reinforcement or wall modification, and a single-point installation can save 30%-50% of the auxiliary costs. The practice of a chain supermarket project shows that in a deployment of 200 units, the hanging solution saves 180,000 yuan in installation and supporting costs.
2. Outstanding advantages in operation and maintenance costs
(1) Significantly improved energy efficiency
The hanging structure optimizes the heat dissipation channel, reducing the operating temperature of the equipment by 3-5℃ and reducing heat dissipation energy consumption accordingly. Actual measured data shows that:
The average power consumption of a 55-inch hanging model is 180W, while that of a floor-standing model of the same specification is 210-230W. Based on the commercial electricity price of 1 yuan/kWh and an average daily operation of 18 hours, the annual electricity bill savings for a single machine are about 120-150 yuan. For a shopping mall with 100 devices, the annual electricity bill savings can reach 12,000-15,000 yuan.
(2) Significantly reduced maintenance costs
The hanging front maintenance design improves the efficiency of routine maintenance by 60%:
The screen cleaning time is reduced from 15 minutes to 5 minutes
The module replacement time is reduced from 45 minutes to 20 minutes
The operating data of a certain subway shows that after adopting the hanging solution, the annual maintenance hours are reduced by 2,800 hours, which is equivalent to a cost saving of 224,000 yuan (calculated at 80 yuan/hour).
The unobstructed hanging position reduces the advertising CPM (cost per thousand impressions) by 25%-35%: the attention rate increased by 1.8 times, and the brand recall increased by 27%. The test data of a fast-moving consumer goods brand showed that the conversion rate of the hanging solution was 22% higher than that of the floor-standing solution under the same budget, which is equivalent to a 18% reduction in media procurement costs.
Only the display module needs to be replaced every 3-5 years (cost savings of 40%-60%). The 8-year operation data of an airport shows that three module upgrades save 580,000 yuan compared to the replacement of the entire machine, and TCO is reduced by 37%.