What are the characteristics of outdoor lcd advertising machine screen

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What are the characteristics of outdoor lcd advertising machine? We all know that outdoor lcd advertising machine is widely used, mostly in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people gather. This kind of advertising machine can broadcast advertising information to specific people through large-screen terminal display equipment in specific physical places and specific time periods.
The use of outdoor lcd advertising machine needs the support of multimedia playing system. The multimedia playing system adopts intelligent management module to realize remote management and control of the player, and realizes complete network protocol and remote management and control functions on the server. With the multimedia advertising machine system, users can flexibly manage remote terminals, and the quality of multimedia playback is not limited by bandwidth, and the channels are not limited by servers. There can be any number of channels, even each terminal has an independent channel.
The uniqueness of outdoor lcd advertising machine is mainly reflected in the following aspects:

1. Digitization of outdoor lcd advertising machine technology.

It is undeniable that every technological innovation will promote the leap-forward development of social productive forces, and the media industry's dependence on technology is more obvious. Digital mobile TV adopts digital technology with high technology content and strong technical innovation. The original CRT display is gradually replaced by lighter and thinner LCD display, and outdoor lcd advertising machine has become the development trend of radio and television in the future.

2. Outdoor lcd advertising machine has a wide audience.

The huge floating population is the biggest advantage of outdoor lcd advertising machine audience, which makes outdoor lcd advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TV. The tentacles of LCD advertising system can be extended to urban public transportation, subway, taxis and even railway trains. According to statistics, the annual train carrying capacity in China reached an astonishing figure of 1.3 billion passengers in 2003. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone has a good idea of how high its potential commercial value is.

3, outdoor lcd advertising machine instant communication.

Traditional TV must sit in a fixed place to watch. This is a luxury for people who are busy for work during the day. The appearance of outdoor lcd advertising machine allows mobile people to watch at any time and get more updated information, which greatly meets people's demand for information in a fast-paced society and enriches citizens' cultural life.

4. Monopoly communication of outdoor lcd advertising machine

In traditional TV communication, the audience has relative initiative-when TV programs switch to advertisements, the public is more willing to change channels and subjectively avoid "advertising bombing", which weakens the effect of advertising information communication to some extent. The audience can choose when and what to watch and change channels at any time, which is not ideal for advertising communication. Outdoor lcd advertising machine, a special media communication, has become a big advantage because of its uniqueness and compulsion.

Because the audience targeted by outdoor lcd advertising machine is in a relatively passive state of "moving", there is basically no "remote control" selectivity for the pre-set communication content of outdoor lcd advertising machine, and it has the necessity to see a pre-set communication content. Although the monopolistic communication of outdoor lcd advertising machine deprives the audience of the right to change channels at any time, it is beneficial to cultivate the consciousness or habit of the public to watch the same program and advertisement in outdoor lcd advertising machine in groups. From a psychological point of view, consumers who are in a state of moving or riding will spontaneously search for more information when they have nothing to do, so as not to contradict the information dissemination of LCD advertisements, which is harmful to some preset contents (such as advertisements).

5. Accessibility in outdoor lcd advertising machine.

Lcd advertising machine information release system is prepared and built by enterprises themselves, and the audience only needs to pay "attention" resources without increasing personal investment and consumption cost, which is easy for the public to accept. In view of this, the popularization of LCD advertising is a cause that can make a profit and has the nature of social welfare.

6. Maximize the use of outdoor lcd advertising machine information.

How to make the existing information serve the broadest population and produce the greatest economic and social benefits has always been a concern and consideration of media people. The use of information by traditional TV media is far from its due value. On the contrary, the appearance of the new outdoor lcd advertising machine can maximize the use of information and give full play to its value.

7, outdoor lcd advertising machine cost-effective.

Advertisers need the best cost-effective advertisements to deliver their products or brand information to the most target consumers. Outdoor lcd advertising machine can be said to provide advertisers with a brand-new and value-added choice.

A, outdoor lcd advertising machine information is broadcast all day, and the audience can watch it all day. LCD advertising can broadcast different programs and advertising contents according to different audiences, so that each time period becomes the prime time of advertising.

B, outdoor lcd advertising machine has a wide audience and directly hits the most valuable people. A wide audience and a huge floating population are the biggest advantages of lcd advertising machine's audience, and the objects of its dissemination or service include the floating population in densely populated areas between cities. These audiences include both general consumers and mainstream consumers. Therefore, lcd advertising machine, a compulsory viewing media, should be a good choice for the spread of FMCG.

8. Outdoor lcd advertising machine brings new opportunities to customers.

The traditional media is relatively fixed, and consumers complain about the sameness of advertisements, but no one can escape it, and they are passively accepting it. It depends on whose advertisement is creative, whose advertising effect is good. On the one hand, everyone sublimates the content of advertisements, on the other hand, they are struggling to find a new communication carrier, and the appearance of outdoor lcd advertising machine just solves this problem. Its broad audience is the most comprehensive consumers, so it is easier to get the attention of consumers, so that advertising communication is more in place and more influential.

1) The extremely high advertising arrival rate can launch an advertising offensive quickly and effectively. Because of lcd advertising machine's special communication mode and extensive communication channels, it can deliver advertising information to tens of thousands of people.

2) Compared with newspapers, radio stations and other media, the cost per thousand people (CMP) of video advertising is relatively low, and outdoor lcd advertising machine is only one-tenth of the cost per thousand people of newspapers, radio stations and other media, thus saving advertising expenses.

3) Compared with cable TV media, outdoor lcd advertising machine has large advertising capacity, fast content renovation and good information continuity. There is a large population flow, high media audience rate and high passenger attention.

4) Compared with outdoor advertising, it has the advantages of better readability, visibility and integrity of information dissemination.

5) Compared with outdoor advertising machines for print advertisements, TV advertisements have the characteristics of stronger stereoscopic impression, brighter colors and more continuous actions, and are especially suitable for brand image promotion.

What are the characteristics of outdoor lcd advertising machine above? I'll share them with you here. Outdoor lcd advertising machine is different from traditional newspapers, magazines, radio, television and other media. It can help enterprises to carry out good publicity anytime and anywhere, that is, the eight characteristics shared above. I hope it will be helpful to you.

outdoor lcd advertising machine screen, outdoor lcd advertising screen display screen

Rui Guan