Outdoor lcd advertising machine display system, as the new favorite of advertising media of outdoor advertising machines, is widely used in enterprises, education systems, stations, shopping malls, hospitals, hotels, banks, communities and other public places. With the functions of media display, information release, traffic guidance and creative display, it has become a new media propaganda method and a new force in the advertising industry of advertising machines. Its appearance makes it more convenient, faster and more intuitive for advertising machines to publicize commercial advertisements or information. It not only provides people with more attractive display effects, but also brings new promotion channels for information dissemination and business development, making information dissemination more efficient and convenient.
According to the monitoring data of AVC, last year, Smart Quotient will exceed 70 billion yuan. And with the development of national informatization, smart city and other projects, plus the innovation of display content and technical update, the market share will continue to grow, and the prospect is very broad. Therefore, it can be said that last year was a good year for the development of LCD display system for outdoor advertising machines in China. So what will the LCD display system market of outdoor advertising machines in China look like in the coming New Year?
Next, Ruiguan will discuss the policy, market and technology, and look forward to how the LCD display system of outdoor advertising machine will develop in the future.
A, the policy makes the market prospect still broad
On February 19th this year, the State Council announced the "Decision on the Second Batch of Cancellation of 152 Administrative Examination and Approval Items in Central Designated Places", in which the regulation of advertising registration of outdoor advertising machines was cancelled. This policy change has greatly promoted the development of outdoor advertising industry, greatly improved the efficiency of advertising broadcast of outdoor advertising machines, further expanded the market share of outdoor LCD display systems, and made new development in the types and forms of outdoor advertising communication.
At the same time, with the demand of information development in various industries in the field of smart cities, outdoor advertising machine LCD system products have been highly concerned by governments at all levels. As the carrier of information construction in various industries, outdoor lcd advertising machine display system has also become a must for smart society and smart city infrastructure. Therefore, government departments at all levels have issued a number of policies to support the development of the industry, proposing to vigorously develop digital media content platforms, high-definition large-screen displays and other content. The support of the policies has provided an important guarantee for the stable development of the outdoor LCD display system industry, and also created great opportunities for the outdoor lcd advertising machine display system market. The future market prospect is still broad.
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