Rui Guan

The elevator advertising machine display screen in community building is another evolution of advertising outside the building.

The advertising machine display screen information media in community building is an information platform put in every unit of each resident community. The print advertising information in community building is the latest advertising information media with relatively wide coverage.

Moreover, the information released is accurate, timely, beautifully made, and daily maintenance is in place.

Next, there are some characteristics of advertising machine display screens for community buildings.

Make a detailed introduction:

A. As far as the advertising situation is concerned, there are more and more newspaper advertising covers, many TV channels, new media appearing one after another, and the advertising cost is outrageous, but the advertising effect is getting worse and worse.

Traditional advertising is costly to operate and cannot effectively convey information to the target audience.

B, where is the reason for the high consumption of advertising? With the increasingly fierce competition in the advertising market, the marketing strategy has changed a lot. In order to increase market share, differentiate products and subdivide the market, if consumers are not subdivided, advertising will be completely ineffective, and the trajectory of consumers' life has changed, so it is difficult for traditional media to hit the target customers. What we need is accurate advertising.

C, how to ensure that the advertising information is just seen by your target customers? 

According to the life track of consumers, the consumer groups are locked in white-collar workers in some commercial buildings and high-end residential buildings. 

This group has considerable spending power, is also the backbone of society, and has a strong desire to consume at a younger age. In this way, putting some high-end products in these high-end residential areas will solve the disadvantages of traditional advertising.

This is just an example, which does not represent all the advertising requirements and characteristics. Modern people spend less and less time watching TV, especially after the post-80s generation has grown into a mainstream consumer group in the city. In other words, the main life trajectory of the target audience has changed. 

However, apartment buildings and office buildings are just like the two ends of this trajectory. Building elevator advertisements will become the last outdoor advertisement that a person sees every day and the first outdoor advertisement that he sees when he goes out the next day. The destination and the starting point of communication miraculously coincide and are firmly occupied.

Finally, when buying advertising machine display screens, you need to buy the ones that are suitable for placement, and you need to know how to place them. You can inquire about "Three points you must know when putting advertising machine display screens in building elevators