Explanation of conversion effect of totem LED kiosk display screen of outdoor LCD vertical advertising machine.
The core value of totem LED kiosk display screen of outdoor liquid crystal vertical advertising machine lies in converting outdoor high flow into actual business income, user action or scene value.
The conversion ability of totem LED kiosk display screen of outdoor liquid crystal vertical advertising machine depends on scene adaptability and functional characteristics, which can be analyzed from three aspects:
1, Commercial transformation: outdoor LCD vertical advertising machine totem LED kiosk display screen focuses on the "flow-passenger flow-sales" link.
In the commercial district, the high-definition highlight screen (brightness ≥ 800 CD/m ㎡) can clearly present the details of promotional activities, and the wide viewing angle of 178 covers pedestrians in many directions.
With the human body sensing function, the totem LED kiosk display screen of outdoor liquid crystal vertical advertising machine automatically brightens up the picture at the peak of people flow, attracting attention and helping the surrounding merchants to increase the store arrival rate by 15%-25%.
In the transportation hub (such as high-speed railway station), the totem LED kiosk display screen of outdoor LCD vertical advertising machine combines with remote management function to update local consumption information such as restaurants and hotels in real time, and insert limited-time discounts for high-minded people (such as tourists) who are "waiting".
The totem LED kiosk display screen of outdoor LCD vertical advertising machine makes the advertising click conversion rate (such as scanning code to get coupons) reach 8%-12%, thus promoting the sales growth of stores.
In addition, the customized appearance of totem LED kiosk display screen of outdoor LCD vertical advertising machine (such as brand color matching and LOGO nameplate) can strengthen brand memory, and long-term launch can enhance brand recognition by more than 30%, laying the foundation for long-term commercial transformation.
2, User behavior transformation: outdoor LCD vertical advertising machine totem LED kiosk display screen to promote the "passive viewing-active interaction" upgrade.
Relying on the capacitive waterproof touch screen, the totem LED kiosk display screen of outdoor LCD vertical advertising machine can transform one-way information transmission into two-way interaction.
Around the campus, students can click on the screen to inquire about the details of training courses and receive food and beverage coupons, and the interactive conversion rate is over 30%.
In the scenic spot, tourists use the outdoor LCD vertical advertising machine totem LED kiosk display screen to touch the scenic spot route and book a hotel, so that "guide information" is transformed into "consumption decision", and the conversion efficiency of hotel reservation is twice as high as that of traditional posters.
At the same time, the human body sensing function of outdoor LCD vertical advertising machine totem LED kiosk display screen can trigger "scene transformation", such as playing brand promotion when no one is around, and when pedestrians approach outdoor LCD vertical advertising machine totem LED kiosk display screen, they will automatically switch to action instructions such as "scanning code to get a sample" and "drawing a lottery at the store", thus lowering the user's decision threshold.
3, Scene value transformation: outdoor LCD vertical advertising machine totem LED kiosk display screen to achieve "convenient service-long-term recognition" landing.
Around the community, when the totem LED kiosk display screen of outdoor LCD vertical advertising machine plays convenience information such as fresh specials and housekeeping services, it can be implanted with the entrance of "online booking-offline door-to-door", so that the convenience information can be converted into actual orders, and the conversion rate of community services can reach 18%-22%.
In the scenic spot, the totem LED kiosk display screen of outdoor LCD vertical advertising machine combines low power consumption and waterproof design, and provides long-term services such as tour guide and weather reminder, which not only enhances the tourist experience, but also makes the interspersed specialty advertisements more acceptable.
The totem LED kiosk display screen of outdoor LCD vertical advertising machine realizes a virtuous circle of "service goodwill-consumption transformation".
In addition, the remote management function can update public welfare contents (such as anti-fraud propaganda and civilized tips) in time, so that the totem LED kiosk display screen of outdoor LCD vertical advertising machine can be transformed from a "commercial tool" to a "scene service carrier", which can enhance user recognition and feed back the long-term transformation effect.
