Rui Guan

First of all, outdoor advertising screen can realize direct interaction with the audience. Traditional outdoor advertising can only rely on the audience to passively receive information, but now, outdoor advertising machines screen can communicate directly with the audience through voice recognition and gesture control. This way of human-computer interaction can not only improve the efficiency of information dissemination, but also enhance the audience's sense of participation and experience; At the same time, by collecting and analyzing user feedback data, advertisers can better understand audience needs and adjust marketing strategies.

Secondly, intelligent outdoor advertising system is gradually popularized. With the rapid development of Internet of Things technology, more and more outdoor advertising opportunities are integrated into the smart city system. These systems can monitor real-time environmental factors such as weather conditions and people flow density, and automatically adjust the advertising content and delivery time according to the actual situation. In addition, some outdoor advertising machines also have the function of intelligent recommendation, which can provide personalized advertising recommendation service according to users' browsing history and personal preferences.

Thirdly, the application of virtual reality technology in outdoor advertising is becoming more and more extensive. With VR helmet or mobile APP, viewers can immerse themselves in outdoor advertising to experience product display, brand promotion and other scenes. This way can convey information more vividly and attract more potential customers' attention. At the same time, VR technology can also provide advertisers with more abundant marketing tools, such as simulated test drive and virtual shopping, to improve consumers' willingness to buy.

Fourthly, finally, the functions of outdoor advertising machines are also developing towards diversification. In addition to basic advertising, some high-end models are also equipped with high-definition cameras, touch screens, projectors and other equipment to meet the needs of different occasions. For example, in some large shopping malls, exhibition halls and other places, outdoor advertising machines can be used as multimedia display platforms to display corporate culture, new product release and other activities; In tourist attractions, it can be used as a guide tool to help tourists understand local characteristics and culture.

Fifth, to sum up, the development trend of outdoor advertising machines screen through manual interaction is diversification and intelligence. In the future, we can expect to see more innovative functions to meet people's growing demand for information consumption.