Necessity of application of information publishing system for advertising machine display screens in chain stores

2 min read

With the rapid development of urbanized commerce, thousands of chain stores have become the most common public places in our life, and the competition between various brand stores such as clothing chains and shoe bags chains, coupled with the real economy, is becoming increasingly fierce.
In order to improve the popularity of their own brands among many brands and play a chain brand effect, most stores use advertising display equipment:

TV sets, advertising machine display screens, led screens, splicing screens and so on. It is used to play promotional videos, product pictures, and promotional activities in the store to attract customers to the store.

Displaying advertisements on the display screen can improve the efficiency of information dissemination and increase the benefit of stores, but different display devices and different technologies will have different applications.

1. Inconsistent equipment management and content distribution: Chain stores are distributed in cities all over the country, and the business hours of each store are different.

The switching time of equipment, program content update and playlist cannot be unified, which will be more troublesome to manage.

2. There are also some TV screens and LEDs, and there is no remote time switch machine display screen, so it needs to be turned on and off manually, and the operation is cumbersome.

3. Some stand-alone devices need to be updated by copying one display device by USB flash drive, which is time-consuming and labor-consuming, with low efficiency, and is prone to various minor problems.

4, the display style is single, only some conventional pictures and videos can be played, and intelligent split-screen playback cannot be realized, which is not creative enough to keep up with the changes in market demand.

In order to improve the timeliness of information release, improve the efficiency of management level, realize remote unified control of headquarters, and ensure the timeliness, unity and innovation of content.

Advertising machine display screen information publishing system can perfectly solve the above problems, and no matter how many devices can achieve the effect of remote advertising information publishing.

Advantages of advertising machine display screen information publishing system in chain stores:

1. The information distribution system can correspond to a single advertising machine display screen display screen or multiple advertising machine displays, and can also manage devices in groups according to different uses and different store devices to realize distributed information distribution. All display devices support remote on/off, time switch machine, volume adjustment and brightness level.

2. Authority management

The administrator can set up multi-level and user-defined authority management, which can be managed by the headquarters in a unified way, or by authorizing branches to manage separately, and set up content audit authority to ensure the security of information content.

3. Free split-screen play

Stores can design different layouts of content display according to the preferences of target customers, and can also combine multiple screens to play according to different promotion themes, such as membership discounts, preferential strength, activity participation, etc., with clear information at a glance.

4. The information distribution system can remotely monitor the operation of each broadcast terminal, solve the problem in the first time, and minimize the loss.

5. The cloud management of the information distribution system has high security encryption to prevent intrusion, and the whole content is encrypted to ensure the security of data.

The information release system of advertising machine display screens in chain stores is helpful to the information management efficiency of brand stores, and to promote the promotion of brand names and store benefits.

advertising machine, advertising display screen, lcd display advertising machine

Rui Guan