Nowadays, in the digital era of the Internet, the traditional newspaper media will definitely decline and die out with the development of the times, so how to survive or transform those traditional paper media becomes a problem.
Southern Metropolis Daily made a high-profile voice through WeChat WeChat official account, refuting the view that "the print media is in a cold winter" and proving that its advertising turnover on September 30th was 30 million, as if to judge the nature of the rumor that "the print media is dead". Ruiguan outdoor media advertising machine aims at the industrial outlet and cuts into the integration of "video content" production, which is very low-key compared with southern newspapers.
Where should the paper media live, generate? Closure, transformation and integration or development against the trend, what kind of living state is the paper media in today?
We take Ruiguan Media Advertising Machine as an example to discuss the survival state or transformation and upgrading of paper media.
Present situation of paper media
The profit model of newspapers is generally the paid reading and advertising income of readers. Moreover, the advertising of enterprises or individuals is also based on the amount of newspaper reading.
Let's look at a set of data first. According to the online report of China, compared with other industries, the advertising in paper media dropped the most in the first half of last year. According to market research, the global sales volume of new media advertising machines has become an upward trend this year, which shows that compared with new media advertising machines, the advertising value of paper media in this industry will be self-evident.
The media platform played well.
According to reports, according to the analysis report of the press and publication industry released by the State Administration of Press, Publication, Radio, Film and Television last year, the operating income of national newspaper publishing decreased by 10.3%, the total profit decreased by 53.2%, and the operating profits of 31 newspaper groups among 43 newspaper groups suffered losses. Under the situation that the whole newspaper industry tends to decline, it has brought dawn to the new media advertising machine.
The decline of tradition is also reflected in the rise of contrast new media. The performance of new media advertising machines is good, which shows strong attraction in municipal administration, shopping malls and subways. Of course, this is also the change of advertising industry brought about by the increase of people's outdoor activities, and it is also the trend of urbanization.
In short, with the development of the times, newspapers can't escape the fate of aging and death. Those new media advertising machines that follow the trend must also follow the migration of media platforms, so that the content can be fully dispersed and spread. In addition to "content is king", we must innovate the production and production methods of content with Internet thinking, so as to become more and more brilliant on the road of transformation and upgrading of traditional media.
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