Rui Guan

Since "mass entrepreneurship and innovation" was put forward, the competition in the domestic market has become extremely fierce. In order to survive in the fierce competition, brand image is the key to win in this war. However, with the rise of new media, especially the rapid development of media in recent years, everyone has focused on the mobile side, and few people have looked up at outdoor advertisements. Under such circumstances, how should enterprises "move" their brand image through outdoor advertising machines display screen to attract customers?

Traditional billboards need to "move" to promote the brand.

As we all know, the traditional billboard is fixed in one place, and its content is static graphic display. In the modern network era, it has obviously been divorced from people's visual senses. So how to make the traditional billboard move?

In order to truly make the brand image "move" here, the traditional billboard must be changed into a new media "outdoor advertising machine display screen". Enterprises can provide free WIFI at outdoor advertising spots for the audience to participate in activities such as taking photos with product endorsement stars and experiencing being in scenic spots, so as to enhance the audience's interest in advertising and then transform it into brand awareness.

Outdoor advertising machine display screen touches "interaction" to spread brand image

In order to spread the cognition of brand image, users can get in touch with enterprises through the touch screen of outdoor advertising machine display screen to achieve interactive effect. The interaction here refers to the interaction with the audience and outdoor advertising owners. Enterprises should strengthen the use of outdoor advertising digital technology, and open some data to customers, so that the audience can convey what they want to express to the enterprise through the touch screen, and enterprises should make corresponding adjustments. Now, some self-service vending machines, bus inquiry stop signs, etc. are more successful, which can effectively communicate with the audience, and the above advertisements will be recognized by the audience, thus achieving the brand communication effect.

Choosing the right regional communication makes the "moving" brand image valuable.

Not all brand images can be spread to the audience through outdoor machine display screens. What I want to say here is that the choice of areas is very important. There is a saying that "choice is greater than effort". For example, car brands, then the places to spread brand images should be gas stations, parking lots and other places where cars focus. Because according to the survey, 88.4% of the audience stayed at the gas station for 3 minutes or more, with an average stay of 5.3 minutes, and the audience had enough time to watch the advertising content. Only in this way can we find accurate users and make outdoor advertising machine display screen valuable. In order to make the "moving" brand communication more valuable.

The tentacles of outdoor media advertising machine display screen have touched the most developed areas in China, which can quickly help customers convey their brands and popularize brand awareness. In such a fierce market competition, brand image communication will be the lifeblood of enterprise survival. If you need outdoor advertising machine display screens to spread outdoor advertising brands, please consult Ruiguan.