In today’s fast-paced marketing landscape, brands are turning to immersive, mobile solutions to cut through the noise. One such innovation leading the trend is the Backpack Display Screen — a high-brightness digital advertising device that combines mobility, visibility, and smart content delivery in a single solution.
Unlike traditional static billboards or bulky promotional vehicles, this wearable digital signage system offers real-time advertising on foot, allowing promoters to carry vibrant, moving messages directly into high-traffic environments. With screen sizes ranging from 10.1” to 32”, and optional custom dimensions, the backpack display screen is tailored for both compact visibility and large-format impact.

Designed with both functionality and comfort in mind, the backpack is crafted from durable Oxford cloth and features an ergonomic fit for long-term outdoor wear. It is equipped with a high-definition LCD screen that supports Full HD 1920x1080 resolution, along with brightness levels ranging from 350 to 1000 cd/m², ensuring clarity even under intense sunlight.
Powered by Android OS, the system allows for intelligent content management. Businesses can load promotional videos, interactive animations, and scrolling messages via USB, WiFi, HDMI, or even 4G connectivity. The built-in storage (64GB standard, customizable) supports MP4 format and other common media files, while remote content updates allow marketers to adapt campaigns on the go.

One standout feature is the device’s large-capacity power system, available in 30,000 / 60,000 / 90,000 mAh battery packs, providing all-day operation without interruption. This makes the backpack screen an ideal tool for full-day outdoor campaigns, trade fairs, exhibitions, theme parks, or tourist zones, where traditional advertising methods might struggle to maintain visibility.
"The combination of mobility and interactivity creates a powerful marketing tool," said Emily Chen, product manager at Ruiguan Digital. “The backpack screen lets brands literally walk with their audience — something static displays could never achieve.”
Companies are using the backpack machine not just to promote, but also to interact. Some incorporate QR codes for instant engagement, while others use the platform for interactive product demos or directional signage during large-scale events. The device is also perfect for sampling campaigns, where visuals and voiceovers can support product ambassadors as they engage potential customers.
Fully customizable in appearance and configuration, the backpack screen supports corporate branding, logo placement, and content templates — offering a professional, unified look for every campaign.

As urban environments become increasingly saturated with traditional ads, and consumer attention spans shrink, the Backpack Display Screen presents an agile, eye-catching, and results-driven alternative. It is helping brands stand out, stay mobile, and speak directly to the people who matter most — their customers.
Whether used by retailers, tourism boards, startups, or global brands, this modern packcack screen approach to street-level promotion is redefining how we advertise — one step at a time.