Elevator advertising machine screen has a wide audience coverage and ushered in a new stage

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At present, the coverage of elevator TV advertising machine screen is increasing, which has become the mainstream of elevator media advertising industry. In addition, now is the Internet 5G era, and with the blessing of short video traffic, the development of elevator advertising machine screens has ushered in a new stage.

Elevator media advertising is mainly divided into elevator entrance advertising screen and elevator internal display screen. According to the data published in the market, elevator advertising machine screens cover most elevators, especially in first-and second-tier cities.

Elevator advertising machine screens mainly cover office buildings, communities and commercial buildings, and the traffic is relatively large. According to different places, the effect of elevator advertising machine screens is different.

The results show that the effect of elevator advertising machine screens in office buildings and commercial buildings is more obvious, while in residential communities, the effect of advertising machine screens in elevators will be more obvious.

The time to take the elevator will be longer than the time to wait for the elevator, the time to browse the advertisement will be longer, and the advertisement arrival rate will be higher.

Advertising viewing duration The effective duration of the advertising machine screen in the elevator is 4 to 6 times that of the advertising screen outside the elevator.

In terms of delivery cost, the advertising price of elevator advertising machine screen is still relatively high compared with other media, which is also the first choice for elevator advertising machine screen to become many media advertisers and businesses.

In recent years, major media advertisers have continuously expanded elevator advertising resources, and the coverage data of elevator advertisements has increased by several points.

According to the latest elevator advertising statistics, the coverage rate of elevator advertising machine screen in first-tier cities has reached 60% to 70%, and nearly 60% of users are exposed to elevator advertising every day, which has become the main channel of urban advertising.

Elevator advertising screen has the characteristics of high coverage, concentrated audience, high advertising reach, rich picture content, strong visual impact and forced exposure.

Therefore, it can attract the attention of the target group in a limited space and force browsing to achieve the purpose of advertising, which is favored by advertisers.

elevator TV, elevator advertising machine, elevator advertising display screen

Rui Guan