Rui Guan

Later, with the progress of multimedia information technology, network and the change of information market, the rise of online video and short video, fewer and fewer people watched TV, which led to a sharp decline in the viewing volume of TV advertisements.

Although the popularity of smart phones is very extensive, almost one person has two, but the population is aging seriously, the number of active users of mobile Internet is limited, and the online video traffic is uncontrollable, covering a wide range, the division of target consumer groups is not accurate enough, the advertising content is not matched with the target group, the advertising cost is high, and the effect is not obvious.

With the change of market demand, more and more media advertising companies and advertisers begin to explore all kinds of offline media advertisements, so now outdoor media advertisements are widely used.

Elevator advertising machine display screen

With the acceleration of urbanization, advertisers have turned their attention to the advertisement on the display screen of elevator advertising machine. The advertisement on the display screen of elevator advertising machine is in a specific place, which makes people have to watch it. Moreover, people have to take the elevator up and down, which has many repeated plays and high advertising spread intensity.

Elevator has become the mainstream of media advertising because of its advantages of wide advertising coverage, large broadcast volume, high arrival rate and high user accuracy.

With the rise of advertising on the display screen of elevator advertising machine, the demand for elevator advertising screen has also increased.

As the carrier of elevator advertising, elevator advertising screen has the advantages of long service life, simple installation, convenient and flexible management, diversified playing modes, high-definition image quality and high brightness, etc. It can also achieve unified control and management through information publishing software, which is efficient and flexible and meets the needs of contemporary market development.

At present, the advertising in first-and second-tier cities is growing rapidly, and the construction of third-and fourth-tier cities is still in the process of perfection, and there is still huge room for its advertising market.

With the improvement of residents' living standards and the progress of urbanization, advertisers have invested in third-and fourth-tier cities.

Elevator advertising machine display screen is generally used in office buildings, residential quarters, shopping mall elevators, etc., and the targeted consumer groups have certain consumption power.

According to the characteristics of consumer groups, targeted advertisements are placed to maximize the advertising value.