Rui Guan

Under the great impact of new media on traditional media such as paper, what is the situation of outdoor advertising machines? In recent years, the advertising database shows that although the outdoor expenses have decreased, the value of outdoor advertising has steadily increased, and the average cognition has increased by about 2-3% in recent years. In other words, the outdoor advertising machine is still an attractive media tool.

A brief review of Ipsos advertising creative research theory shows that Reception, Response and Retransmission are three important factors to measure the success of an advertising creative. "Reception", your advertisement must jump out of many advertisements and get attention, and the brand can benefit from it. "Response", your advertisement must be able to stimulate consumers to have a positive reaction or change to the brand in behavior and attitude, and then "stimulate consumers to forward it again spontaneously and consciously". Among them, "arrival and response" is the key to an advertisement.

Then, how can outdoor advertising reach, respond and stimulate consumers to forward again? Through interaction, let consumers participate, stimulate consumers' response, and promote consumers to spread and share again while deepening brand understanding. The premise of interaction requires the outdoor advertising machine to be more intelligent. First of all, it must be an integrated advertising machine that can be touched, so as to have an effect of interaction with users.

And as an outdoor touch integrated advertising machine, what technical characteristics should it have? Take the technical characteristics of Xunbao outdoor touch integrated advertising machine as an example.

1, all outdoor waterproof and dustproof

The whole outdoor structure reaches IP65 waterproof and dustproof.

2, visible in the sun

High-brightness LCD screen with brightness of 1500-3000cd/m2.

3. Temperature control system

Adopt precise intelligent air conditioner for heat dissipation and heating.

4. Playback system solution

Outdoor display embedded networked playback system X86 networked information release system outdoor touch query system

The intelligent touch function of outdoor advertising machine realizes a unique interactive experience, which enables consumers to fully participate, stops them from rushing, and gives the brand extra time to convey its own information. In addition, more interaction with consumers can also stimulate consumers to share their interested content to social media, so as to achieve re-dissemination.