Rui Guan

So what is the development status of outdoor advertising?

What is the development direction of outdoor advertising machine display screens and equipment?

The latest report of China Research Network shows that the outdoor advertising industry in China has formed a considerable market scale after decades of development. The market scale of the industry has increased from $6.04 billion in 2009 to $12.65 billion in 2013, accounting for 16.7% of the total output value of China's advertising industry. In 2015, the outdoor advertising market in China reached $17.42 billion, and in 2016, the advertising market scale of outdoor advertising machines in China reached $22.38 billion. At the same time, with the increase of people's travel and leisure activities and the wide application of high technology, outdoor media has become the new favorite of advertisers, and its growth rate is much higher than that of traditional TV, newspapers and magazines. In recent years, the rapid development of outdoor advertising has also driven the development of outdoor advertising machine display screen suppliers.

Advertisers will focus on the outdoor media resources closest to consumers. Outdoor advertising has become an important way to spread outdoor advertising, especially the subway has become the main territory occupied by advertisers.

Since last year, the total cost of advertising machine display screen advertisers has increased by more than 50%, and the benefits obtained are far greater than their expectations. The main areas for advertising are urban bus stop signs, buses and large outdoor display boards.

I have to mention here that the appearance of outdoor advertising machine display screens has seriously impacted the traditional outdoor billboards. The product value is much more expensive than the traditional billboards. The advertising expenses of advertisers are relatively expensive, but the return on investment is far greater than expected.

Nowadays, in the era of decentralized media, everyone can be the source of information dissemination at any time and place.

Nowadays, outdoor media, which has the advantages of space and landing, is more distant from consumers with high technology.

Outdoor advertising machine display screens are still the mainstream, but in order to impress consumers, outdoor advertising display equipment will be replaced by outdoor touch advertising machines that can interact with the audience, which is also a new sign of advertising progress.

This paper is provided by Ruiguan-outdoor advertising machine display screen manufacturer. Ruiguan is a national high-paying technical enterprise focusing on the research, development, production and sales of all outdoor LCD systems. Ruiguan's products are mainly outdoor bright LCD screens, and it is the most professional outdoor LCD screen manufacturer in China. Ruiguan's outdoor LCD screen has been exported to 36 countries and regions, including the Middle East, Europe, North America and Australia, and has become one of the top ten brands in the advertising machine industry and a cutting-edge brand of outdoor advertising machine display screens.