The charging pile advertising machine is the product of the combination of charging piles for electric vehicles and outdoor advertising machines. With the rapid popularization of new energy vehicles in recent years, the demand for public charging piles in China has soared. According to the data of China Electric Vehicle Charging Infrastructure Promotion Alliance, by the end of last year, the total number of public charging piles reported by the members of the alliance was as high as 300,000. For operators, if all these public charging piles are replaced with charging pile advertising machines, its economic benefits will be extremely considerable.
Let's take Focus Media, the world's largest building and cinema advertising group, as an example. As of the end of March last year, the company had about 313,000 self-operated and 11,000 elevator TV media, which is basically the same as the current number of public charging piles. In its annual building advertising revenue of more than 10 billion yuan, the contribution of elevator TV media accounts for at least half, which is the company's main source of income. It is worth mentioning that the company's net interest rate is close to 50%, which is amazing.
We know that the main audience of elevator TV media is white-collar office workers in first-and second-tier cities who represent the mainstream consumption power. They fully penetrate the fragmentation time of such audiences, and reach the audience at high frequency by combining high-definition screens with audio and video, which strengthens the audience's memory of the brand.
Although the mainstream audience of elevator TV media is relatively broad, it still creates a giant with a market value of nearly 100 billion. The charging pile advertising machine, which mainly provides rigid charging service to attract the target audience, undoubtedly brings more imagination to the industry. Experts from Xunbao Juneng, a leader in outdoor lcd advertising machine and a well-known manufacturer of advertising machines for charging piles, said that since charging piles are public facilities specially serving users of new source vehicles, the audience of charging piles advertisements is mainly concentrated on owners of electric vehicles or new energy vehicles.
Therefore, for outdoor advertising of charging piles, the user portraits of this part of the intended crowd are very obvious.
First: car owners are high-intention customers of advertisers around car maintenance. For car dealers and used car dealers, these people also have the attributes of target customers.
Second, the middle class is a resident of the mid-to-high-end community. Like many ladder media communities, the target group of charging piles is also the "middle class", which has relatively high consumption power and is also more accurate for mid-to-high-end brands.
Third: the consumption concept is advanced, and electric car owners are potential consumers for some emerging brands, and they are also more accurate.
This means that the intelligent advertising machine charging pile can not only provide convenient charging service for car owners, but also accurately convey relevant business information to electric car owners, which not only activates the local economy, but also creates a richer revenue model for operators.
Take the charging pile of multimedia intelligent advertising machine developed by Ruiguan as an example. It is installed in public buildings (public buildings, shopping malls, public parking lots, etc.) and parking lots or charging stations in residential areas, and can charge various types of electric vehicles according to different voltage levels. At the same time, its high-brightness display screen can be clearly seen even in strong sunlight. Operators use this as a carrier to spread advertising content for advertisers, which will naturally be browsed by advertisers, thus accurately affecting the target audience.
It can be predicted that with the continuous innovation and breakthrough of battery technology in recent years, people's recognition of new energy vehicles will be higher and higher, which will inevitably promote the synchronous growth of the demand for charging pile facilities. As a new charging equipment that can bring higher benefits to operators, charging pile advertising machine has unlimited room for growth.
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