Rui Guan

Today, with the rapid development of information technology, the information media for the public, from the initial newspapers to radio, television and the Internet, are sweeping away, and these four kinds of information media can be called the traditional four major media. However, although the traditional information media has a wide audience, it lacks pertinence and cannot spread information media for specific occasions and specific people. Therefore, in the era when products and consumers are constantly subdivided, the limitation of traditional media is that it cannot effectively distinguish the target audience of products. Advertising machines called "the fifth media" came into being. Advertising machines mostly appeared in shopping malls, stations, airports, subways, buses, taxis and other public places, and displayed advertising information through LCD monitors and LCD TVs. Advertising machines are called emerging information dissemination platforms.

Most of the traditional vertical wall-mounted advertising machines are stand-alone versions, that is, when the advertising media content needs to be updated, managers need to manually update the advertising media content on each scattered advertising machine by using CF cards or DVD discs. The disadvantage of stand-alone advertising machine is that manual updating operation not only wastes a lot of manpower, but also can't release specific advertising media information to specific people quickly, resulting in a waste of time and cost.

The networking of the vertical wall-hung advertising machine makes the in-focus management and grouping management of the advertising machine become a reality. In addition to the previous manual plugging and unplugging of CF cards or DVD discs, the advertising media information can be updated and controlled in large quantities quickly through the network, and the grouping management of the advertising machine can be carried out on the basis of centralized management, making the information media release of the advertising machine more targeted to specific people.

The networking of the vertical wall-hung advertising machine also makes it possible to customize and diversify the display of the advertising machine terminal. Because of the advanced network management, the administrator can get the effect of instant customization and instant play at the control terminal without manual customization, which also makes the advertising machine more customizable and diversified in media information content than the traditional way.

At present, the digital, networked and informationized multimedia network advertising machine has become a bright spot in the media market. However, the stand-alone advertising machine and the single media release form have been unable to meet the growing market demand, and more than 1,000 media forms and multi-functional interactive network advertising machines are being actively invested at home and abroad.