Analysis of LCD screen technology of outdoor advertising machine

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In the field of outdoor advertising, the LCD screen of advertising machine plays a decisive role in the visual display effect. The technology behind it is directly related to whether the advertising information can be effectively delivered to the audience. At present, LCD screens on the market mainly include industrial wide-temperature screens and ordinary commercial screens, which are obviously different in performance and applicable scenarios.
Industrial Wide Temperature Screen: Adapting to Outdoor Complex Environment
The outdoor advertising machine of Guangzhou Ruiguan Electronic Equipment Co., Ltd. adopts industrial wide temperature screen, which has the ability to support 7×24 hours uninterrupted work. No matter day or night, it can run stably to ensure the continuous display of advertising content.

In terms of temperature resistance, the industrial wide temperature screen performs well. In summer, the outdoor temperature often exceeds 30℃, and it can reach more than 40℃ in some areas. Ordinary commercial outdoor advertising screens are prone to display abnormalities, such as color distortion and brightness decline, while Ruiguan's industrial outdoor advertising wide-temperature screen can maintain normal display effect. In winter, the temperature in some areas may drop to MINUS ten degrees or even lower, and the industrial wide temperature screen can still work stably to ensure the normal operation of the advertising machine.

Resolution improvement: presenting a clearer picture

The resolution of LCD screen of outdoor advertising machine is developing from traditional HD (1920×1080) to 4K(3840×2160) and higher. Ruiguan follows this trend closely, and the high-resolution LCD screen equipped with the product has obvious advantages.

When displaying pictures or advertising videos of outdoor advertising products, the high-resolution LCD screen can present clearer and more delicate images, so that the product details can be displayed and the advertising attraction can be enhanced. At the same time, high resolution can improve the clarity of text information, facilitate the audience to read the advertising content quickly, and enhance the communication effect.

High brightness: ensure clear visibility under strong light.

The brightness of outdoor advertising LCD screen is an important performance index. Due to the complexity of outdoor light, in order to ensure the clear advertising content under strong light, the brightness of LCD screen of outdoor advertising machine is generally required to reach above 1500nit. The brightness of some high-profile products of Ruiguan can reach 5000nit, and the screen information can be clearly distinguished even in direct sunlight.

Ruiguan company's high-brightness LCD screen adopts special backlight technology and optical design, which can effectively improve the luminous intensity of the screen, reduce the reflection and interference of external light, and make outdoor advertising content stand out in different light conditions.

Continuous innovation: the pursuit of technological progress

With the development of science and technology, LCD technology continues to innovate. Ruiguan actively explores the energy saving and thinness of outdoor advertising.

In terms of energy saving, the R&D team studied new LCD materials and backlight technology for outdoor advertising to reduce the energy consumption of LCD screens and reduce the operating costs of outdoor advertising machines. In the aspect of thinness, by improving the manufacturing process, the product is thinner and lighter, which not only meets the market demand for the appearance design of advertising machines, but also facilitates the installation and maintenance and enhances the overall aesthetics.

In the future, Guangzhou Ruiguan Electronic Equipment Co., Ltd. will continue to focus on the research and development of outdoor advertising machine LCD technology, and provide customers with more professional and efficient products and solutions with scientific and technological innovation as the driving force to promote the development of outdoor advertising machine industry.

outdoor display screen,advertising machine,lcd display screen

Rui Guan