Advantages of outdoor vertical advertising machine and how to enhance brand awareness (B)

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((Continuing from the previous text))
So how to use outdoor vertical advertising machines to enhance the brand awareness?
1. Keep the content simple-the flexibility of digital signage software is amazing, which provides us with room for creativity. Then, if you put too much content on your screen, it will make people feel confused and will not attract the audience. This will damage the brand's reputation, and consumers will choose your competitors. You can insert some vivid RSS feeds or weather widgets into some static advertisements, but remember, not too much, simplicity is good.

2. Make sure your logo is clearly visible-is your logo high-definition?

Can people see it from far away?

So please keep your brand clearly visible. In addition, it is a good way to capture the audience's attention to show some important contents such as product news and promotional activities. But remember, it must be visually attractive, so that customers can remember this product information when buying.

3. Personalized content-If potential customers or known customers can see some personalized information, such as those related to their lives, then they may leave a deeper brand impression. Therefore, we should be closer to consumers and understand their thoughts and feedback, so that we can create a deeper impression and surpass our competitors.

4. Keep a lasting impression-although people may only stay for a few seconds, it is crucial to be able to give them a lasting impression. Even if they will no longer see your screen, they will definitely think of something important, and you will succeed. Use some fascinating questions or include important information about your brand, and people will remember your brand content and information.

The emergence of "the fifth media" is produced with the development of the city and the change of the times. Now it is the information age. It is inevitable to advertise in order to make the brand famous. For the high advertising cost, it is difficult for ordinary merchants to afford it, so the outdoor vertical advertising machine has become the first choice in the industry.

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Rui Guan